What You Need To Know About the Google Penguin Update

The internet is pretty much a huge directory of everyone and everything. A collection of all the information that people have voluntarily or involuntarily uploaded in hopes of being put to good use. And the internet has been put to good use. How many times has a seemingly unsolvable crime been led to justice with the help of fellow netizens and online services? How many times has the internet aided you in completing a project on time? How many times have you found a friend or a buddy you thought you’ve lost contact with from so long ago? It is likely there are too many times to count.

The internet continues to serve the lives of millions who log in and use it every day, around the clock, 24/7, all over the world. So the important question is how do we control and sort out the infinite amount of information available at any given time?

How do we access the right information when we need it and, most importantly, how do we know where to look? Who “collates” the internet?

The answer is a single word that everyone knows. Google.

The folks over at the Silicon Valley company know the value of keywords. In order to “collate” the internet and be able to serve the correct information, the mighty search engine uses keywords to determine what the user needs when he or she uses the service. When a search term is used, the search engine then searches its huge database of web pages and finds relevant hits which are returned to the user for analysis.

On the other hand, websites employ SEO or search engine optimization in order to boost their rankings in search results. The higher the ranking, the more clicks the website will attract, which translates to better traffic overall.Read more on the topic of search engine optimization at the KPI website.

Recently the omnipresent search engine released an update that intends to change the way the service has been doing its job since as long as anyone on the internet can remember. Called the Google Penguin update, the search engine will still rely on keywords, but this time it will also account for relevant factors such as location of the user and his, or her, preferences in order to return even better search results.

Those who use optimisation to improve the visibility of their website must ensure that their SEO agency is aware of changes like this, and have adapted their techniques so they are successful with Google Penguin. This way you can ensure your website’s prominence, whatever Google throws at you. Click here to learn about KPI, which specialise in providing reliable SEO services.